Monday, July 20, 2009

How Advanced Practitioners Supplement Recruitment and Retention Efforts

Advanced practitioners are a vital part of physician recruitment and retention.

According to the 2008 Physician Retention Survey by Cejka Search and the AMGA, 96 percent of medical groups will either maintain (50%) or increase (46%) the proportion of advanced practitioners in their organizations.

Why? “Advanced practitioners have an important role in primary care and specialty care services, especially given the continued shortage of physicians. Their services can enhance the timeliness, access and efficiency of care,” cited one survey respondent.

With 95 percent indicating that their primary care physicians and roughly 80 percent citing surgical and medical specialists are receptive to working with physician assistants and nurse practitioners, augmenting your advanced practitioner personnel could also be an important facet of your physician recruitment and retention strategy.

These professionals can quickly and effectively complement your physicians’ skills and serve as an excellent resource for patient education and management. As an added plus, they can also help cover call for physicians – 43% of survey respondents stated their physician assistants have call responsibilities and 33% cited nurse practitioners also shared call.

If you are looking to supplement your medical personnel, Cejka Search can help support you in your search for the advanced practitioner, or physician, that best fits the needs of your organization.

Try our interactive marketing package for FREE when we partner with you on your next physician or advanced practitioner search. For more information, visit www.cejkasearch.com/interactivecapabilities. Or contact Brian McCartie, Vice President Business Development, at (800) 261.4518 or via email bmccartie@cejkasearch.com.

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